Case Study: AI Chatbot Increases Lead Conversion by 30%

One of our clients, a B2B software company, was struggling with lead capture on their website. Despite decent traffic, their contact forms had low submission rates. We implemented an AI-powered chatbot designed to engage visitors, answer common questions, and qualify leads in real-time. The chatbot was programmed with the company’s product information, common objections, and lead qualification criteria. Within three months of deployment, the results were remarkable. The chatbot handled over 60% of initial visitor inquiries, freeing up the sales team. More importantly, it qualified and passed on 30% more leads to the sales team compared to the previous period. This case study demonstrates the tangible impact AI can have on lead generation and sales efficiency, turning website visitors into valuable prospects.